The Paper Clamp

Many of you have used these niffy little paper clamps I'm sure. I prefer them over the paper clip any day. But they are also a trick of the trade when doing visual styling.

We have fool you. We use this trick alot in the store, in the windows, and when doing catalogue styling for the models. I have even seen stylist use this trick for reporters, and newscasters when in the field, and for all other sorts of videos. My friends have often complained when they get home or order something, if never looks like it did on the model. This is one reason why. Sometimes we will use special sizes made for mannequins, but that is very rare anymore. And this is also why so many companies are coming out with custom or athletic fit clothing. It runs much smaller in sizing and gives the customer a more "built" feel and look. For example, in the picture below, I would bet you there are clamps on the back of this model to give a fitted look to that shirt and the suit. There is also a trick to gap the fabric of the trouser from behind to give the appearance of a nice package too.

Pretty neat huh? And we all thought the clothing was tailor made, or every model wore clothes beautifully. Poppycock!!!!!