One of the most famous advertising campaigns of the 20th century began in MID 60'S: the series of full-page, black-and-white print ads for "Blackglama" furs, with the memorable, never-changing question: "What becomes a Legend most?"
The story goes that, in the 60's, the Great Lakes Mink Association, a group of about 400 mink ranchers, were looking around for an advertising firm that would help them "remodel public opinion," though the notorious red-paint attacks on fur-wearing women were still a few years off. New York ad executive Jane Trahey conceived the campaign and it was executed by her associate, who later bought out the firm and continued with the campaign. The "Blackglama" brand name was invented by Trahey, who also came up with the "legend" tagline, and the idea of spotlighting high-profile....legends, mostly from the movies and Broadway, swathed in a Blackglama mink garments, which they were allowed to take home after the shoot. It went on the be one of the most successful and long running ad campaigns.
Tis fur season after all.