I know what your thinking. What, the Mistress is stepping out with someone other than Gin?!? Why yes I say. What with the Memorial Day Weekend about to commence and the welcoming of summer, what better time for one of my other favorite drinks....PIMM'S! And it's gin based, why of course.
I came across these fascinating archives of vintage adverts showing the birth of the so-called 'Pimm's party' that emerged to mark the launch of the drink's first new flavor in 190 years. The adverts date back to the 1950s when the economy took a nosedive after the Second World War and many people socialized at home to save money. It is thought the marketing team behind the gin-based drink realized this and launched the idea of a Pimm's party as a way to encourage sales of the beverage.
The company sent out leaflets in 1950s to the 1960s which included top tips for the perfect social gathering. The marketing campaign worked and The 'Pimm's Party' soon became popular. Party suggestions included games such as Flipping The Kipper,(we have our own version of this at the casa which takes place in the pool) where guests were instructed to race paper fish by flapping them with cardboard. Another was the Match Box Race, in which two rows of people passed a matchbox from their nose to another person's, but DON'T ASK how we play this at the Casa!!!!!
Pimm's soared in popularity because it cost just around $12 a bottle which served 14 half pints when mixed with lemonade. Even today Pimm's is still cheap, I got several bottles today, at around $18. The drink was deemed a perfect accompaniment to small snacks at parties because it was initially invented as an aperitif. The recipe for Pimm's was created in the 1840s by James Pimm, who was a fishmonger and owner of an oyster house. He came up with the secret concoction of gin, herbs and liqueurs and served it in a small mug known as a Number One Cup as an aid to digestion. There were also other variations of the drink made with rum, scotch, brandy, rye, and vodka, but they were later discontinued.
I myself find it to be a wonderfully refreshing summer beverage, which I will be making today later when I have the Lad and four of the clan coming, and staying over tonight before we head to a mountain retreat for the holiday weekend, quite a change from the usual beach kick off.
I make mine with a good dose of Pimm's, mixed with plenty of ice, lemon -lime soda, and add a nice lime wedge and cucumber slice!!! I can't tell you how refreshing these are and go down like mother's milk!
I can't think of a better way to kick off the summer then with some of these cool drinks, a simple and cool luncheon, and some good friends for some debauchery.